Google Ad-Words & Search Optimisation

Today it’s simply not a build a website and they will come scenario.  People typically use search engines (and in NZ more often that means Google) to find what they’re looking for online. What’s more, it’s estimated that over 60% of search traffic click the paid (Ad-Words) listings at the top of the search page.

Therefore, it’s not a big jump to say that if you want people to find your business online – you need a great presence in Search Engines.

Google Ad-Words

Those first few listings at the top of each Google page are paid placements and trust us they’re very effective.  In particular if you’re looking to drive leads that are pre-qualified as interested in your business.  Best of all, you only pay when it works hence the term Pay-Per-Click.

Search Optimisation

Often referred to as Organic Search or S.E.O this is the process of getting your website listing to appear as close to the top spot as possible in the search results. Often there are millions of ‘results’ for a particular keyword search – it’s our business to get you near the front of the pack.

Insights To Optimise

The most powerful tool available to maximise your return on investment into Ad-Words, Search Optimisation or both is the data.  It’s our job to crunch the numbers and glean out the actionable insights so we can keep improving performance and your bang for buck.

Acquire and engage all kinds on new audiences through Search Engine Marketing…

Whether Ad-Words, Search Engine Optimisation or a combination of the two is right for your business is going to depend on a few factors including your budget, timeline, and even the competitor landscape. It all might sound complicated but it doesn’t need to be.  We can get you underway with a cost effective strategy to get your website moving up the search rankings and before you know it, you’ll be attracting a& engaging all kinds of new audiences…