Content creation vs. content curation
Most people are realising (or have people teling them) that Social Media channels can be a great way to reach and engage with new audiences. However, the popularity of Social Media and the growing list of potentially effective channels has created a side effect for many. Generating effective content can be an arduous, time consuming task that can serious impact on your workflow. Most of us simply don’t have hours each day to allocate to searching the net looking for relevant content that will resonate with your audience.
Mark Macdonald from Shopify pulsihed a great piece entitled “7 Awesome Content Sources That Take the Stress out of Social Media Sharing” which you can check out here. Mark reiterates that curating and sharing content is key to your Social Media strategy which needs to be focused on content that promotes the lifestyle around your products rather than just the product messages themselves. This really is a great post that should help with a lot of your Social Media heavy lifting. Read more.