It’s all go in the ever-changing world of eCommerce and there’s some exciting new trends emerging in 2016. This Absolunet report provides a great summary and makes for some interesting reading for anyone activity involved in eCommerce or looking to start up a store.
It’s often noted that New Zealand is close to follow trends in the US. This particular report comes out of Canada, but that’s close enough in our opinion, and we’re already observing many of these trends on our home turf. For example, it was only yesterday we noticed Countdown promoting their Click & Collect option. We like it, especially when delivery costs are high and potentially make online shopping prohibitive to some users… which is exactly the case with online grocery shopping. Could this help reduce your shopping cart abandonment? Quite possibly.